Schiaparelli Surreal Shocking Pink Petit Coeur Guest Soaps

L9″, W 5″

I gave to pink, the nerve of the red, a neon pink, an unreal pink, Shocking Pink”
Yves Saint Laurent:
Schiaparelli’s pink was “an aggressive, brawling, warrior pink”

Elsa Schiaparelli’s “Shocking” Pink was a color which derived from a 17.27 carat rose colored Cartier diamond known as the Tete de Belier, belonging to her friend and client, Daisy Fellowes.

Shocking Pink was used for the eponymous perfume “Shocking”, which was launched in 1937. The packaging was designed by artist Leonor Fini and the bottle was based on Mae West’s curvaceous figure.

Her first shoe-hat, designed for her autumn 1937 collection, had a Shocking Pink heel. Salvador Dali loved the color so much he used it for one of his own works, “an enormous stuffed bear with drawers in its stomach,” dyed in Shocking Pink.

Her flagship store on Place Vendome was dubbed “La Zone Rose.”